The Sak’s spring 06 collections along with tiny chickens, doll furniture will appear in The Sak campaign prepared by Tanen. Tanen if you remember is the celebrity brain behind ‘Bitter with Baggage Seeks Same,” “Going for the Bronze,” campaign. The Sak is targeting smart sophisticated (obviously) and funny women and will attack their sense of humor (hmm..surely I need to get some tips from the campaign). If you also want to get some tuition from it you can get to see the campaign run in the month of March in magazines like InStyle,” “Glamour,” “Lucky,” “Marie Claire” and “Teen Vogue.”
The handbag biz overall is bursting at the seams. The average woman buys three purses a year and has six bags in her closet, according to NPD Group. In 2004, industry sales jumped 8% to $5.78 billion, according to Accessories magazine, making handbags the second hottest accessories category after sunglasses.
Via [nydailynews]
