Dinosaurs were huge creatures who once ruled this earth, but they were dumb-witted, though some Dinosaurs showed spark of intelligence in Jurassic park. Now, a new campaign by The Climate Institute compares opponents of positive change to Dinosaurs.
The environmental group in Australia teams up with environmental and research organizations, with an integrated campaign named âThe Return of the Dinosaursâ. The aim of this campaign is to urge the people to take action on climate change and clean energy jobs. The campaign pokes fun at persons who stand at the way of change including politicians and officials in a humorous way.
The campaign at cleanenergyjobs.com.au, includes a 30s TVC, print, outdoor, online and a 60s viral execution on YouTube called âThe Dinosaursâ.
Via: Inspiration room
