We all listen to what Mommy says us. This is the simple reason behind the increasing love of brands towards Mommies and their blogs, especially in US.
When these Mommies are out for a mission online, brands are waiting for their affectionate endorsements. These women bloggers have an authentic power over their online audience, owing to their down-to-earth approach. Being a mommy blogger could bring you access to free products, getting big media buys and even trips to Hollywood and Caribbean cruises!
Consider the examples of these Mommies. Gretchen Vogelzang and Paige Heninger are much like other suburban mothers, with seven children between them and busy schedules. But they are in close relation with of the world’s top brands. Hollywood talent agency Endeavor signed Vogelzang and Heninger, helping the duo move MommyCast from a popular audio podcast into video. These Mommies subsequently struck a deal with Media Rights Capital, the firm that brokered the Burger King-Seth MacFarlane deal that drew 37 million video views in a similar distribution deal with Google, reports say. Some mommy bloggers create even separate sites or sections dedicated to reviews for particular brands.
Can we rephrase that old dictum like this- behind every successful brand, there is a woman?
