Jameson, the Irish whisky brand is presenting a legendary, fictitious tale associated with the brand. The commercial, created by TBWAChiatDay New York, resembles a typical legendary movie.
The way of narration and the scenes definitely will attract our attention with its uniqueness. When the legendary Irish hero jumps down the sea to catch his favourite can Of whisky bottles, the tone of the commercial becomes serious. But, at the end when everyone is paying homage to the brave man, he is coming back with the can, and that adds a humorous twist to the spot.
I am not sure whether this commercial will really tempt someone to drink Jameson, however it is worth watching.
CREDITS
Advertising Agency: TBWAChiatDay New York
Chairman/Chief Creative Officer: Mark Figliulo
Creative Director: Jonathan Mackler
ACD/Copywriter: Erik Fahrenkopf
ACD/Art Director: Anthony DeCarolis
Executive Producer, Media Arts: Matt Bijarchi
Head of Broadcast Production: Ozzie Spenningsby
Art Producer: Julia Menassa
