A time-tested formula to capture attention is by raking up a controversy. Apparently, Nissan has left no stone unturned to ensure that its Tiida campaign cooks up a storm and despite adverse results (read Saudi boycott of Nissan!), the audience would agree that the ad tickles our funny bone. Humor can sometimes be at the expense of others and in this case, a whole community has been taken hostage. Everything said, Nissan would perhaps reconsider its stance and go easy on its USP. After all, ‘customer is king’ and a prospect might consider giving up his camel for a Tiida…you never know!
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