The famous croc handler, Steve Irwin, had always preferred to provide greater advantage to produce documentaries and take up on tourism and environment campaign than picking up advertising assignments. By that time Australia realized the actual potential of Steve he already possessed a strong audience of 20 million people in U.S.
However, critics have not even spared Steve and they alleged that he had appeared in ads for the quarantine services in the year 2003 and had charged $175,000 for a single day shoot. Steve later clarified that he had had not taken even a cent from the government and the government had paid that amount to his koala hospital.
Discovery Channel was quick to realize his potential and last year he featured in its ad alongside seven-time Tour de France winner Lance Armstrong. In the ad Steve was shown holding the cyclist aloft and the cyclist was pleading, ‘Don’t let me die’.
In the year, 2003 Toyota had roped Steve for its ads for using genuine parts in its car. However, recently he was seen much dedicated to promote tourism. He was the front face of G’Day LA tourism and they were planning to put him in a new ad campaign scheduled for next year.
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