Tesco is all set to launch its new TV ad campaign involving millions pound to promote biodegradable bags in place of plastic bags. The ad campaign has roped in stars like Ronnie Corbett, Martine McCutcheon and Alan Titchmarsh to make their campaign effective and for quicker attention.
Tesco has started offering ‘green’ Clubcard points for consumers who prefers to take biodegradable bags and say ‘no’ to plastic bags. The Red Brick Road has created the ad campaign for Tesco.
Via Guardian
