Fecal colliform can be found in about 72% of the water on this beach. So just be sure to swim in the other 28%.
You might not see this as the quickest way to the ocean, but in a 24 hour period, 329 million gallons of sewage is discharged into the waters of our coasts from places just like this.
Last year in a single day, close to four million pounds of trash was collected from our nation’s coast. Nearly a third of it was cigarette butts. So your beach has a lot more in common with this ashtray.
This is an informative advertisement campaign for Surfrider foundation conveying it message very straight. The campaign is presenting the facts that how the actions of human being is contaminating the ocean water, which is in dire need of protection. Interestingly the campaign has used indicative visuals that compliments the facts shared by the advertisement.
The visuals of the ad give the impression that it is printed on water representing ocean. The art direction of the campaign is extremely good. Further, the campaign also excels in the execution of the idea. This is a perfect campaign to create awareness among people.
Via Hout Lust
