According to a London-based research-firm, advertisers are likely to spend around $11.35 billion world over to place ads on mobile devices. Mobile operators will soon be generating revenue through subsidized content and it needless to mention this would be possible only through ads. Meant to say it is a two-pronged strategy based on pacifying the consumers and advertisers both. According to reports within next year, there will be massive rise in mobile advertising.
With the arrival of subsidized content on mobile devices, the mobile operators will be increasingly able to offer value-added services to their consumers and consequently a rise of revenue per individual user.
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