Speed thrills but kills. That is why Road safety campaigns mainly concentrate on this âspeed factorâ. Consider this advertising campaign from South Australiaâs Motor Accident Commission, developed by Clemenger BBDO.
The campaign named âStop Creepingâ aims to convey the message that people who drive above the speed limit are at a great risk of having a crash. There are large number of people who think that it is OK to creep just for a few Kilometers, and the campaign points out that this attitude is dangerous.
The campaign consists of print and television adverts. While the television advertising campaign presents drivers who speed as characters from creepy horror films, the print advertisement presents a creepy face made of a composite of road scenes.
CREDITS
Agency: Clemenger BBDO Adelaide
Creative director: Greg Knagge
Art director: Jane Keen
Senior art director: Geoff Robertson
Copywriter: Jason Hollamby
Agency producer: Judi Oehme, Janine Mackintosh, Yvonne Karabastos
Finished artists: Matthew Kenny, Lukasz Bebonowski
Production manager: Matthew Kenny
Account managers: Bryce Coombe, John Mclaren.
Via: Inspiration room
