STIHL: unique calendar to promote the product

Dr Prem Digital Healthcare Marketing

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We have seen how unique calendars promote the products or services of a company. We have seen that ‘sweet’ calendar made of apples.now, here is another such effort, this time from STIHL.

Through this peculiar ambient effort, Euro RSCG, Duesseldorf aims to promote the product range of leaf blowers from STIHL. The agency created the autumn calendar 2010 – the first tear-off calendar, that tears off its leaves automatically and it showed the necessity of STIHL leaf blowers in an entertaining way – day by day. Due the fact that leaves fall in autumn, their calendar covers the time period 09/23 – 12/21.

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CREDITS

Advertising Agency: Euro RSCG, Duesseldorf, Germany

Creative Directors: Torsten Pollmann, Felix Glauner

Art Directors: Martin Staubach, Kai Tusar, Marie Pielmeier

Copywriters: Christoph Mueller, Till Koester

Via: I believe in advertising

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