Recently Ogilvy & Mather India has sneaked into India to make a mark on Rs. 1,500 crore sports marketing in India. However, O&M’s foray in India is just an indication that major International companies are eyeing on the potential of Indian sports market. Now, Madisson Communications is all set to start its operation in India.
More in the list, RK Swamy BBDO and Mudra Communications too are planning to float their dedicated sports marketing divisions. Threatened with the advent of these giants Lintas and Starcom’s Relay worldwide are gearing up themselves to give a stiff competition to their new rivals.
These companies found tough to resist the temptation of India’s growing sports market, which is actually growing at a rapid speed.
