This is a fascinating television campaign launched by Snickers to promote and strengthen its brand name in Russia. The campaign has taken a very light and humorous approach, according to the nature of the product, to emphasize the product benefit. The campaign seems to focus on the continuity aspect of the life and consequently stressing on the energy it provides. The campaign has clearly trying to emphasize ‘never stop’ attitude in life in a very light manner.
The campaign has treated the idea very nicely and in an amusing way. The presentation of the advertisement is also captivating that effectively conveys the idea across. However, the second advertisement under the titled, Stop and go is quite interesting and is based on a very original idea, which is actually refreshing. The campaign carries the tag line that says, ‘Don’t stop’.
Via 10 Ad
