Well, it wonât be a nice idea to sleep with a wolf or a giant swan or a group of dolphins. But that is what Shangri-La Hotels and resorts features through their advertising campaign, though symbolically.
The campaign, developed by Ogilvy & Mather, Hong Kong, says- There’s no greater act of hospitality than to embrace a stranger as one’s own.
The campaign symbolically portrays the idea of hospitality. So, what we can see here is a different campaign for a hotel.
CREDITS
Advertising Agency: Ogilvy & Mather, Hong Kong
Creative director: Pierre Desfretier
Art directors: Pierre Desfretier, Genevieve Hardy
Copywriters: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Producer: James Brook-Partridge
Account servicing: Adam OâConor, Laura Le Roy
Planning: Catherine Moustou
Music composer: Bruno Coulais
Production company: Quad Productions
Director: Bruno Aveillan
Media agency: Maxus
Via: Ads of the world
