Using tragedies to sell cosmetics: not on

Dr Prem Digital Healthcare Marketing

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The events or better say accidents that the entire world knows depicted in the advertisement is beyond doubt a nice idea that effortlessly attracts people’s gaze. However, the commercial use of these events in the ad is of course a matter of debate that too if it is for a cosmetic company. The strap line that reads ‘some scars never go’ is quite penetrating but if we see it in isolation and only in respect of the accidents.

The ad reminding us of deadliest spectre of Hiroshima nuclear attack, WTC attack and Bhopal gas tragedy however, in a dramatic turn we see a cosmetic company is advertising its product, which may be helping eliminating scars on human face.

Via Decaso

Dr Prem Healthcare Social Media Marketing
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