Sapporo Beer: A musical ad from Japan

Dr Prem Digital Healthcare Marketing

This is a musical television advertisement from Japan, launched by Sapporo Beer. The advertisement is interestingly showing the preparation of beer right from the field to the party where the end product is being served. The aim was to show the entire processes involved in beer manufacturing and its marketing. The commercial however, also reveals some Japanese working culture.

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The advertisement has been kept completely musical and all the characters featured in the advertisement are employees of Sapporo Beer. However, the ad is a bit too long and moving towards the end one may feel that it is slightly forced. Overall the advertisement is quite entertaining with a simple idea.

Via Adverblog

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