This print advertisement campaign was launched with a view to create awareness about drunk driving. The campaign is convincingly driving the point that after alcohol intake attention of drivers is drastically reduced and it could be dangerous. The campaign is showing moving truck and people crossing the roads and they have been shown in a dwarfed size in order to depict that the images are seen by drunk drivers.
Evidently, drunk drivers loose their ability to observe crucial and apparent activities on the roads and consequently end up with an accident. Beyond doubt, it is an extremely fabulous and effective advertisement campaign that has effortlessly conveys its message across. The copy reads as, ‘After two drinks, your attention while driving will diminish by up to 76%’. The campaign was created by Leagas Delaney, Italy.
Via Twenty Four
