Clever. If we judge this this print ad for Hitta.se, Swedenâs leading search engine, we can say this adjective without doubt. This notable advertisement has been developed by Masscreation, Stockholm.
The word âHittaâ means âfindâ. The advertisers cleverly banks on a common image which may naturally come to our minds if we are on a search for something in a specific city. Yellow Pages is indeed a trusted source of search. The ad announces the death of Yellow pages through clever art direction.
The concept, with out any flaws, conveys the basic message beautifully.
CREDITS
Advertising Agency: Masscreation, Stockholm, Sweden
Creative Director / Art Director / Copywriter: Masscreation
Photographer: Petter Karlberg
