Practicing martial arts can help the old chaps to do gruesome jokes on thugs. Here is another print campaign for revolutionary martial arts, developed by Grey, Toronto.
The campaign tries to convey the message through somewhat subtle, or philosophical way. The ad titled yoga has the tagline- Just like Yoga. Except Done to someone else against their will. Another ad which is titled as murder reads- Half way between downward facing dog and second degree murder.
Well, unlike the deadly seniors, here is no joke in this campaign. The art direction and the copy strive to create a serious atmosphere.
CREDITS
Advertising Agency: Grey, Toronto, Canada
Creative Directors: Gerald Schoenhoff, Jonathan Careless
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Via: Ads of the world
