This is a unique and a captivating print advertisement campaign for Phyto Plage protective Beach Spray. This spray prevents color oxidation, preserve hair shine and provides ultra violate filter for hair. The campaign has used an extremely unique way to communicate the brand utility and represents a perfect and appropriate exaggeration of the core idea of the campaign.
The campaign is showing that the hair of the models turned out to be a cap or hat in order to depict the protective shield that the spray provides against ultra violate rays. Therefore, the emphasis is laid on the fact that the hair of the recipients while holding its shines act as a shield to resist these attacks. Overall, the campaign has considerably performed well but it cannot be translated as phenomenal of course.
Via Advertising for peanut
