PG Tips has launched an integrated advertisement campaign in January 2007 to boost its product and brand image. The campaign features two famed British comedian artists, Johnny Vegas and Ben Miller as al and the voice of monkey. The basic theme of the campaign too is humor. The campaign centers around emphasizing the exclusivity of the tea blend in an extremely hilarious manner.
The campaign overall is very straight and sticks to the core idea of the advertisements and it has helped the campaign to be evolved into a compelling, engaging and entertaining campaign. The direction of the advertisements is undoubtedly perfect with a great sense of timing. The campaign, the return of the monkey, was created by Mother, London.
Via Duncan’s TV Ad Land
