In this advertisement campaign interestingly Peta adopted a soft approach to persuade people to become vegetarian. The ad is showing Chicken being involved in friendly acts with human beings to represent the fact that we should act friendly with them too. However, the soft approach of the ad raises question of being less effective. Peta has always rolled out ad campaign that are really hard hitting.
The idea of the ad is considerably good however, struggles in its execution to produce an effective ad. The second advertisement is comparatively better than the first one. The tag line of the ad reads ‘be chicken’s best friend. Be vegetarian’.
Via Adnerd
