Perplexed advertisement, hardly making distinction with editorial

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It is a bit difficult to distinguish editorial content and advertising in the latest issue of Premiere, a movie magazine. Premiere magazine ran a two-page yellow ad for ‘Little Miss Sunshine’, a forth-coming movie.

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Interestingly, Greg Kinnear has been referred as a film Journalist in the advertisement and a few pages ahead he has been referred as contributing editor.

Paul J. Turcotte, the vice president and publisher of Premiere, has said,

as a businessman, I love that situation.

Via New York Times

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