This is a unique ad for a bizarre product as a part of Chicago’s Healthy Street advertisement campaign. Though the idea of the ad is not entirely fresh but this ad is still better compare to other ads of this genre. The Bob fuller Roadside memorial is a reverence to person killed in road accident. The ad sarcastically comments that this is a way to say ‘I am sorry’.
The ad claims that the memorial will deliver a fitting handmade roadside memorial within 30-second on the accident spot. This of course is a warning for those who drive carelessly. Undeniable this is a brilliant ad campaign created by Energy BBDO.
Via Hout Lust
