This is a hard hitting print advertisement campaign launched by Paul Phare to counter Dow’s recently launched advertisement campaign, human element. Dow which is famous for supplying deadly, poisonous and hazardous elements had recently spent close to $30 million to establish its image as a caring and benevolent company. Paul has launched this personal campaign to bring out the real image of the company in question and establishing it through stunning visuals and facts.
This campaign apparently aimed at conveying that the company which is trying to portray its good image is actually involved in killing many innocents. The advertisements are showing the world through the eyes of the company to describe the reality or what exactly it sees.
Each advertisement of the campaign is divided between two parts the left side contains impressive visuals while the right side contains the fact telling how the company is responsibly for so many deaths. The advertisement campaign is developed by Jamrach & Sons, Brighton, UK.
Via Ads of the World
