This is really a touching advertising effort from Orbit, developed by DDB Hongkong.
This unique advertising initiative was developed with an aim to highlight the fact that they can help the blind people âseeâ what is happening around them.
So, a special bus stop installation featuring posters of some of the biggest stories over the last decade was created.
Credits
Advertising Agency: DDB, Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: O Poon, Paul Chan
Copywriter: Paul Chan
Art Director: Oâ Poon
Agency Producers: Ng Ka Lok, Gary Wong
Photographer: Gary Man
