These ads make joke with its art-direction, with no clever concept.
The campaign, developed by DraftFCB Bucharest, Romania promotes Raid and its ability to eliminate the bugs.
The ads feature bugs in the shape of a plane and flash light that come into the shadow of the Raid bottle.
The copy reads – One shadow they came to fear
The concept of the campaign seems to be forced. In other words, the basic seems to be get distorted by this forceful art-direction.
CREDITS
Advertising Agency: DraftFCB Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director / Illustrator: George Popa
Copywriter: Adina Stanescu
Via: Ads of the world
