Tired of office politics and want to call it a day? Thinking that it is time to call your boss a spade? Pnet, the job portal, claims that you can find a better job.
Well, this print campaign, created by Euro RSCG , says to the desperate persons who are fed up with their current job that they can find another one, a better one. It presents a few characters whom you may come across at any office. The dictator who tooks over daddys business, the feminist, the guy who hugs a little too long, the socialist who spends more time gossiping than working. Probably, those persons may make your office life unsatisfactory.
The message is conveyed in a neat way through this print campaign. However, the way it is presented only targets the unsatisfied employees. There are many unemployed youth who are desperately searching for a job. Though, this campaign has deliberately not omitted them, it fails to address that group.
Credits:
Advertising Agency: Euro RSCG South Africa
Creative Director: James Daniels
Art Director: Romy Lunz
Copywriter: Sarah Keevy
