The beer ads are generally amusing to watch, as it usually tends to take the humoristic side of the general life and then further link it to beer. Clearly, this is not only what the beer ads are based on but it just the aspect people love to watch. In this advertisement, the art direction is quite fantastic and has been shot not ostentatiously but in a manner, that depicts a casual general ambience of a mid-class family.
The ad is promoting Birra Moretti Zero beer which claims to be beer with zero percent alcohol. The execution of the ad is very much in harmony of the product and the basic idea of the ad.
