Nokian tyres has recently unleashed a print advertisement campaign to promote its tyres with specific reference of safety it provides. The campaign has displayed a very good example of proper exaggeration of the idea. The ad clearly spells out that these tyres will set you free from doing any action for safety concern. However the ad has warned people to not to take high risks in the quest for excitement.
The advertisement campaign however kept the theme of the campaign humorous. The ad also presents a glaring example of the appropriate treatment of the idea. The art direction of the campaign is actually exemplary. The copy of the ad reads, ‘The safety of Nokian tyres can cause extreme action in the quest for excitement’.
Via Adverbox
