This is the latest television commercial launched by Nike+ to promote its latest product that provides music for runner wearing Nike shoes. The advertisement aims at outlining its latest technology that has associated Ipod Nano with the shoes to provide music for runner. This advertisement also features Edward Norton narrating a little instance about being addicted to running. The advertisement is showing a man running through different sections of the city in the morning while at the second step displaying morning life of the city. The product benefit is clearly outlined in the spot.
The presentation of the campaign is actually very remarkable and enchanting and displays the favorite Nike style of advertising. Throughout the spot light music keeps coming from the background to highlight the product benefit. The advertisement was directed by Dante Ariola and MJZ, London, was the production company. The music for the ad was composed by A-Bomb, London. The punch line of the ad reads, ‘Run like you have never run before’. The ad was created by Wieden and Kennedy, Amsterdam.
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