Namskaar, in-flight magazine for Air India, had launched this compelling print advertisement campaign. The magazine primarily makes available exotic tourist locations to its travelers. The campaign seems to convey or establish that the magazine is extensively traveled and incorporates almost every location of the country. The advertisement is showing different landscapes from aerial view emphasizing the concept of in-flight magazines.
The presentation of the campaign is considerably good and it has been designed as if the photographs have been taken from the air born plane while showing the cover page of the magazine that appears as a wing of the plane. The text of the advertisement reads, ‘The most widely traveled publication in the Indian skies’. The campaign was developed by Bydesign India Pvt. Ltd.
Via Ad-dict
