Mount Sinai Medical Center had launched this print advertisement campaign to promote its brand name emphasizing some remarkable achievements in medical science. The campaign apparently aims at announcing its rare success in some specific field of medical science, which has helped curing patients in an unimaginable manner. The advertisements are showing serene environment depicting good health and people doing exercise. Each advertisement explains a particular achievement, especially in horrific diseases, in medical sciences attained by the doctors working with the medical center.
The presentation of the campaign is extremely lucid and communicates the message with the help of its texts used in it. The advertisements are visually not that expressive however, copy has been very expressive and compelling. The punch line of the campaign reads, ‘another day, another breakthrough’ signifying its incessant search for better ways of curing diseases. The campaign was created by DeVito/Verdi, NYC, US.
Via Ads of the World
