Mom was reading me a tale, till Daddy came backâ¦
Through this print campaign, Amnesty International in Chile (AmnistÃa Internacional) is raising its concern about the barbaric acts of domestic violence. This campaign, developed by Unitas/RNL, Santiago, is powerful enough to invoke disturbing imageries in the viewerâs mind.
Women and girls are often become victims of domestic violence whether during war or in peace. Only the places and circumstances change, the hapless victims share the same fate- bruised completely both in body and mind.
The posters show Red Riding Hood and Snow White injured and the tagline reads- Violence against women is violation of human rights.
Credits:
Agency: Unitas/RNL, Santiago, Chile
Executive creative director: Pancho González
Art director: Rodrigo Geisse
Copywriter: Pancho González
Account manager: Alexis Sfeir
Photography: Javiera Eyzaguirre.
Via: Inspiration room
