This approach is not a strange one in advertising. Spiced up with an exaggerated, funny surprise, this approach makes the ads good looking, but not necessarily extraordinary or out-of-the-box. This campaign for Wusthof knives belongs to that group. Its good looking. Conveys the message with a âsharp-edgedâ but usual humor.
Note. Miami Ad School Europe developed this campaign.
The copy reads- The finest blades since 1814
The there different ads in a funny way indicates the sharpness of the knives while it cuts through cucumber, cheese, and salami.
CREDITS
Advertising School: Miami Ad School Europe
Instructor: CHris Garbutt
Art Directors: Gerrit-John Gerischer, Benny Hoffmann
Copywriter: Lucas Zehner
Via: Ads of the world
