Leo Burnett Chicago has done an outdoor wonder for McDonald. They created a âlarge eggâ which cracks open at 6 am when the breakfast session begins and closes at 11am with the end of the breakfast menu.
This large egg has been placed above a McDonaldâs restaurant, on the corner of Clark and Addison in Chicago. Prop Art, the construction team meticulously created this large egg in a way to withstand the Chicago winds. They had to ensure that the shell wouldnât open in high winds.
This âFresh Eggs Dailyâ concept has won recognition recently at the OBIE (Outdoor) Awards for Traditional Billboard and at the FAB (Food and Beverage) awards, London, for Ambient Outdoor.
Via: inspiration room
