This print advertisement campaign for the promotion of Masp Museum, located in Sao Paulo, Brazil, is lightly puzzling as the campaign struggles to convey its message clearly. However, even the idea is not unique and fresh as it has been used in the ‘speak up about domestic violence’ ad campaign. Nevertheless, the previous ad campaign on similar theme was effective as the message was clear and presentation was solid.
The museum is home of an extensive collection of paintings and sculptures collected since World War. Therefore, the ad campaign might be attempting to convey that a visit to the museum is so captivating that the visitors are being lost in the beauty of paintings and sculptures, at least expression of the faces advocating that very concept.
The ad has been created by DM9 DDB, Brazil.
Via Ads of the World
