Martini – “The Elixir of Quietude” – sometimes can do without James Bond endorsing it, provided the creative is as stunning as this. Ars Thanea, the agency from Poland, has used the four elements – Fire, Earth, Air and Water to build a surreal theme to promote the famed cocktail drink. However, we believe the caption could have been more hard-hitting to complement the brilliant illustration. And this could turn out to be a faux pas of sorts. From a success perspective, it is one of those creatives that rely on appearance and execution to sell. It could go either way.
Source:Adsoftheworld
