Well, your grandma tells you a story of a wicked witch who makes the beautiful princess a prisoner. A valiant prince comes to the rescue of the prince; the witch makes the prince a frog using her black magic. But, you know, the prince and princess finally manages to defeat the witch and they lived happily ever after.
This print ad for Lucy Anderson may make you remember those bedtime stories. Still, we like to be frightened with those witch fables, because there is indeed an aesthetic pleasure in them. So, tell me, just going back to your memory, what was that wicked witch in your bedtime story looked like? Old, ugly, with wrinkles all over her face? Look, how that witch is being transformed in this print ad. There is not the princess. Well, only the witches need anti-aging products, eh?
Advertising Agency: Bread, Rosario, Argentina
Creative Director / Art Director / Illustrator: Esteban Paniagua
