Nowadays, cupids seem to be a bit aggressive and hot, rather than being soft and enchanting. For example, see this ad. These cupids are not so cute.
I think these cupids are out there to kill someone with their naughty arrows.
More love- the caption says. OK. The cupids can be more passionate here than their presumed usual behavior, as it is an ad for Cupid.
Anyway, If you want to promote love, cold or hot, these cupids are not suitable. See another Naughty cupid endorsing an insurance company
Credits:
Advertising Agency: Leo Burnett, Paris, France
Creative Director: Stephan Ferens
Art Directors / Copywriters: Eric Esculier, Stephane Santana
Illustrator: Simon Danaher
Typographer: Akatre
Other additional credits: Lionel Cassou, Claire sougy, Melina audoux
Via: Ads of the world
