The print campaign for Capital, the business magazine, aims to show that opinions are subjective and says- before you begin listening, ask yourself who is talking.
To depict this message, the campaign brings some stereotypical images before us. This is why a Catholic priest is shown as saying – Abortions are a real drain on the health department fund.
The campaign also features an Arab emir who says- the electric car has no future.
The inclusion of persons from different regions and races gives an international color to this campaign. However, though opinions are subjective to a great extent, the campaign never crosses the line of mediocrity with a brilliant idea.
Credits:
Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les six
Art Director: Sebastien Guinet
Copywriter: Josselin Pacreau
Asst. Art Director: Julien Hérisson
