The tire marks on the bellies of these cute animals are perfectly combining the message of the ad and the affectivity of the product. The ad is attempts successfully to show that there is normalcy in the functioning of the product, if these shock absorbers are used in the vehicle. The furry animals represent the vehicles.
The ad is aiming to establish a brand of shock absorbers from AC Delco. This ad has been conceived and executed by the Bates agency, from Singapore.
No doubt, this is an attractive ad with the excellent visuals and imagination but it is being a bit difficult to ascertain whether using these cute animals in this sort of ad is justifiable or no.
