LG: down to sea

Dr Prem Digital Healthcare Marketing

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Well. This is what real innovation means. LG, in an effort to promote its new latest energy efficient refrigerator has literally come down to sea. They have created a 70-meter long container ship disguised as their new refrigerator!

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LG claims that its new refrigerator consumes low power and environmentally-friendly. The space-saving 617-liter refrigerator makes less noise due to a LG’s “Linear Compressor” technology. So, the appliance requires 20 percent less energy than conventional refrigerators and has earned an A+ class rating in the European Union.

The football field sized ship/refrigerator sailed up the Seine from Le Havre to Paris between June 22 and June 25.

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