Levi has recently launched a print ad campaign that included two print ads and one poster for the promotion of its Capital E segments of apparel. The focus of the advertisement is to convey that the products under Capital E are made by hands. As the ad centers on its basic concept of hand-made products, fingerprints on denim have been used in a very subtle manner to depict that the product has been made by hands.
Moreover, photography of the ad has been excellently executed. The campaign has been created by Bartle Bogle Hegarty, USA.
Via Best Ads On TV
