That’s what MIndhacks wants to know. As all of you already know, Mind Hacks is a book by Tom Stafford and Matt Webb.
Hear it straight from the Mindhacks page:
Do adverts work? How do they work? And is it a problem?
Most of us don’t think we’re particularly affected by adverts, but it can’t be for nothing that the advertising industry in the UK spent £13 billion last year trying to change our buying habits, and another couple of billion pounds researching in which are the most effective ways of doing this. Psychologists have spent years trying to predict what makes people behave in certain ways and we’re not that close to an answer – perhaps the advertisers, with their massive budget, have cracked it? And if they have, should we be worried?
Interesting times and interesting trends. They have already started giving the Nobel prize to Behavioral economists. Moreover, Freakonomics was a top title last year. I expect to see more action on this front.
Via: Consumerist
