And, imagine a chunk of fat pirates. Imagine superman with excessive flab and big tummy. What will happen? Then, we have to rename Barbie. There would not have been pirate stories and movies like âPirates of the Caribbeanââ and it would be quite a difficult thing for us to imagine our superheroes like superman, batman and Spiderman in this fleshy outlook. This is the very concept of this campaign for for Active Life Movement.
The print campaign, developed by Latinworks, Austin, asks us what will happen if pirates, superheroes and dolls like Barbie lived their lives in bed watching television and playing console games.
The tagline reads- Keep obesity away from your child
Other advertising efforts against overweight:
An âinteractiveâ business card
PETAâs animosity towards women and fat people
CREDITS:
Agency: Latinworks, Austin, Texas
Chief Creative Officer: Sergio Alcocer
Creative Directors: Diego Castillo, Lewis Sempertegui
Art director: Daslav Maslov
Copywriters: Diego Castillo, Lewis Sempertegui
Illustrator/Photographer: Ricardo Salamanca
Via: Inspiration room
