Jeep, in its new ad campaign for the compass is relying on bobbleheads to move units. Jeep, in its campaign, has launched four 30-second TV spots feature having many boblehead characters along with a blues musician and a dog. However, through Compass Jeep is first entry into the compact SUV segment.
The ad campaign aims to attract young college educated and city dweller buyers having income of round about $40,000.
Moreover, Jeep is waiting for the appearance of little dolls, which is most likely to go on sale on the company’s website so people can buy their favorite.
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