This is an interesting and smart guerilla advertisement campaign launched by J and J Sunscreen Lotion. The campaign apparently aims at showing that the extent of intensity of the tan on body can be determined by the individual by using the product. In order to highlight the product benefit, this intelligent campaign was strategically placed on a bus shelters. The advertisement is showing a woman resting on a sheet and on the lower part of the advertisement there is a sliding button and according to the movement of the button the tanning on the body of varies.
Interestingly, for a particular range of tanning intensity there are four products to choose from according to the desirability. Unquestionably, the idea of the campaign is quite refreshing and original that has presented the product benefit in a very effective manner. The corresponding text of the campaign reads, ‘You can have the tan you want. choose yours’.
Via Twenty Four
