What we can see in these ads is an example for the meticulous comparison of trends of two different times. But, the product is not directly related to fashion. But this comparison never seems odd, or forced.
The campaign for Dreft, developed by Leo Burnett, Sao Paulo says- Fashion always returns. Take care of your clothes. Dreft.
The ads show how fashion comes back. From the past to the present, it transforms into the new form , but they are strikingly similar. We should appreciate the effort taken by the creative people to form such a comparison.
CREDITS
Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Photographer: Gustavo Zylbersztajn
