In a remarkably brilliant piece of writing in Washingtonpost, Steven Pearlstein has been seen dwelling and pondering over checking the merit of creativity of advertisement in the present vis-a-vis in the past. Apparently, as it is difficult for any one, even this writer was finding it sailing tough to conclude, in the wake of the history of creativity of advertisement whether creativity lost or creativity regained. However, his inclination for dandy grey suited admen, is noticeably visible over casually treading the modern age admen on the Madison street and gracing the street with their carelessly embedded jeans and tee-shirts.
The writer seems to be moderately perturbed with the persistently changing scenario of the advertising agency which has reached in an age of niche advertising with limited cliches used in the name of creativity to suit perfectly the need of the clients based on only single catch aspect i.e. return on investment. Therefore, the writer has rightly observed, exactly not in whims, that ad industry is made, every time, to test of course the rough water for pushing their product desperately in fragmented media market.
Be it anything, but one thing is sure like blood in flesh that it [ad industry] has lost its cushion.
